About us
Every child is interesting. Most classrooms are just too big to notice.
Novinity exists for the thirty minutes a week when somebody is paying attention to your child alone — and what that turns out to change.
Why we started
The quiet kid problem
In a class of thirty, a child who never puts their hand up can go an entire year without being asked a direct question. Not because anyone is failing them — because there are twenty-nine other children and one adult, and the loud ones set the pace.
We started Novinity for those children. The ones who understand more than their marks suggest, or who understand less but have learned to look like they're fine. Both are invisible from the front of a room. Neither is invisible one-to-one.
The subjects we teach follow from that. School syllabus, because classwork is where the confidence gets lost. Writing and speaking, because they're the two skills that most change how a child is seen — and the two most schools have least time for. And confidence itself, because none of the rest sticks without it.
What we believe
Four things we won't budge on
One child at a time
We don't run group classes, and we won't. The entire value of what we do is that the lesson can change direction the moment your child's face does — and that only works with an audience of one.
Honest feedback, even when it costs us
If your child doesn't need tutoring, our tutor will say so after the free class. If we're the wrong fit, we'll say that too. A parent who trusts us and doesn't buy is worth more than one who buys once.
No dark patterns
Nothing auto-renews. No countdown timers, no "3 parents are viewing this tutor", no cancellation maze. You buy classes, you use them, you stop whenever you like.
Children's data stays minimal
Your child has no login, no email address and no profile beyond a first name and age. Classes aren't recorded. We hold the least we can get away with, on purpose.
Where we are now
Small, and intending to stay careful
We'd rather grow slowly with tutors we'd put in front of our own children than scale fast and hope.
The people
Who you'll actually deal with
Novinity is a small team. When you email us, one of us reads it.
Safeguarding
How we keep classes safe
Before a tutor meets a child
- Identity and qualifications verified
- Background check completed
- Interviewed by a subject specialist
- Trial class observed by our team
Every class after that
- Classes happen on our booked links only
- Tutors never contact children directly
- All messages go through the parent account
- Written notes to you after every class
If anything ever concerns you about a class, email us and we will act the same day. Contact us.
See whether we're right for your child
One free class, and an honest opinion afterwards. That's the whole offer.